Who R U in the Morning?

Who R U in the Morning?

The identity jeans are the go-to inconspicuous stand out piece for the passionate creative. 

Highlighted by meticulous stitching and intentional embroidery.


This campaign strips our characters of all distractions and asks the question “Who R U in the Morning?”

What thoughts capture your imagination first when you wake up and what are you pushed to go do?

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2 Produkte

Identity Denim "V2" Optimist BlueIdentity Denim "V2" Optimist Blue
Identity Denim "V2" Raw BlackIdentity Denim "V2" Raw Black