Who R U in the Morning?
The identity jeans are the go-to inconspicuous stand out piece for the passionate creative.
Highlighted by meticulous stitching and intentional embroidery.
This campaign strips our characters of all distractions and asks the question “Who R U in the Morning?”
What thoughts capture your imagination first when you wake up and what are you pushed to go do?
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2 products
LAV, from your eyes.
Salma K.
So cool!
Just received my order honestly im very impressed with the quality. Perfect job i can tell you guys are passionate Designers.
Salma K.
The details???? wow
The jeans? INSANE. Fit is exactly what I wanted, not too baggy so it actually had shape and the details?? Came so fast too, love you guys fr.
Lina M.
Way nicer.
I love how I can style it chill or level it up. The quality is way beyond anything I’ve bought locally before.
Farida H.
This is art.
Every drop feels like art. I haven’t felt this connected to a local brand in a long time.
Omar S.
So chic with the details
you guys took jeans and made somth insane great job!